Those who celebrate Valentine’s Day use it as a reminder to show their love and appreciation for those closest to them, but for shop owners like Heather Wright, it has more of a Super Bowl feel to it.

“Valentine’s Day is the busiest day of the whole year,” said Wright, who owns and operates Heather’s Flowers in downtown Frankfort. “It is the one day where flowers are a must. It is a big process to get geared up for this day. We are dealing with fresh flowers, so they can’t be done a week before the big day. It has to be done that day or the day before because I have a lot of pride in my work, and I want to have everything to go out of this establishment looking its best. So, I don’t do as much ahead of time as some people can do with other products because mine are perishable.